000			01493nam a2200373 a 4500
001			0000160948
005			20171002063000.0
006			m u
007			cr cn|||||||||
008			120107s2013 enkab s 001 0 eng d
020			_z9781118489529
020			_z9781118489505 (e-book)
035			_a(CaPaEBR)ebr10634640
035			_a(OCoLC)823227793
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHF5415.1255 _b.P47 2013eb
100	1		_aPerrey, Jesko.
245	1	0	_aRetail marketing and branding _h[electronic resource] : _ba definitive guide to maximizing ROI / _cJesko Perrey and Dennis Spillecke.
250			_a2nd ed.
260			_aChichester, West Sussex : _bWiley, _c2013.
300			_axxii, 374 p. : _bill., maps.
500			_a"Perspectives on consumer industries & retail"--Cover.
500			_aIncludes index.
505	0		_apt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBranding (Marketing)
650		0	_aBrand name products.
650		0	_aRetail trade.
655		7	_aElectronic books. _2local
700	1		_aSpillecke, Dennis.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10634640 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c150095 _d150095