000			03179nam a2200421 a 4500
001			0000161765
005			20171002063028.0
006			m u
007			cr cn|||||||||
008			080128s2008 paua sb 001 0 eng d
010			_z 2008295550
020			_z9780812240375
020			_z0812240375
020			_z9780812220667
020			_z9780812206050 (e-book)
035			_a(CaPaEBR)ebr10642682
035			_a(OCoLC)794702277
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aTT497 _b.P76 2008eb
082	0	4	_a746.9/2 _222
245	0	0	_aProducing fashion _h[electronic resource] : _bcommerce, culture, and consumers / _cedited by Regina Lee Blaszczyk.
260			_aPhiladelphia : _bUniversity of Pennsylvania Press, _cc2008.
300			_avii, 363 p. : _bill.
440		0	_aHagley perspectives on business and culture
504			_aIncludes bibliographical references (p. [293]-348) and index.
505	0		_aChapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aFashion design _y20th century _xHistory.
650		0	_aFashion merchandising _y20th century _xHistory.
650		0	_aConsumers' preferences _y20th century _xHistory.
650		0	_aMarketing _xManagement _y20th century _xHistory.
650		0	_aProduct management _y20th century _xHistory.
655		7	_aElectronic books. _2local
700	1		_aBlaszczyk, Regina Lee.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10642682 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c150911 _d150911