000			01687nam a2200373 a 4500
001			0000162298
005			20171002063051.0
006			m u
007			cr cn|||||||||
008			120514s2013 ilua s 001 0 eng d
010			_z 2012018745
020			_z9780809331963 (pbk. alk. paper)
020			_z0809331969 (pbk. alk. paper)
020			_z9780809331970 (e-book)
035			_a(CaPaEBR)ebr10648900
035			_a(OCoLC)825978149
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aPN1995.9.M29 _bM37 2013eb
082	0	4	_a791.43068/8 _223
100	1		_aMarich, Robert.
245	1	0	_aMarketing to moviegoers _h[electronic resource] : _ba handbook of strategies and tactics / _cRobert Marich.
250			_a3rd ed.
260			_aCarbondale : _bSouthern Illinois University Press, _cc2013.
300			_axi, 417 p. : _bill.
500			_aIncludes index.
505	0		_aCreative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMotion pictures _xMarketing.
650		0	_aMotion pictures _xDistribution.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10648900 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c151444 _d151444