000			02163nam a2200385 a 4500
001			0000162303
005			20171002063052.0
006			m u
007			cr cn|||||||||
008			120920s2013 cauad sb 001 0 eng d
010			_z 2012038467
020			_z9780470936849 (pbk.)
020			_z9781118221501 (e-book)
035			_a(CaPaEBR)ebr10648911
035			_a(OCoLC)811137328
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aRA410.56 _b.L44 2013eb
082	0	4	_a362.1068/8 _223
100	1		_aLefebvre, R. Craig, _d1959-
245	1	0	_aSocial marketing and social change _h[electronic resource] : _bstrategies and tools for health, well-being, and the environment / _cR. Craig Lefebvre.
250			_a1st ed.
260			_aSan Francisco, Calif. : _bJossey-Bass, _cc2013.
300			_axxiii, 564 p. : _bcol. ill.
504			_aIncludes bibliographical references and index.
520			_a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMedical care _xMarketing.
650		0	_aHealth promotion.
650		0	_aSocial change.
650		0	_aSocial marketing.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10648911 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c151449 _d151449