| 000 | 01445nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 0000162672 | ||
| 005 | 20171002063105.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130207s2012 enk sb 000 0 eng d | ||
| 020 | _z9781781903612 | ||
| 020 | _z9781781903629 (e-book) | ||
| 035 | _a(CaPaEBR)ebr10651494 | ||
| 035 | _a(OCoLC)828743512 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.153 _b.C43 2012eb |
| 245 | 0 | 4 |
_aThe challenges facing brand managers today _h[electronic resource] / _cguest editors, Francisco Guzmán and Oriol Iglesias. |
| 260 |
_a[Bradford] : _bEmerald Insight, _c2012. |
||
| 300 | _ap. [386]-488. | ||
| 490 | 0 |
_aJournal of product & brand management : featuring pricing strategy & practice, _x1061-0421 ; _vv. 21, no. 6 |
|
| 504 | _aIncludes bibliographical references. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aNew products _xManagement. |
|
| 650 | 0 |
_aNew products _xMarketing. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aGuzmán, Francisco. | |
| 700 | 1 | _aIglesias, Oriol. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10651494 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c151818 _d151818 |
||