000 | 01421nam a2200373 a 4500 | ||
---|---|---|---|
001 | 0000165117 | ||
005 | 20171002063236.0 | ||
006 | m u | ||
007 | cr cn||||||||| | ||
008 | 121026s2013 njuac s 001 0 eng d | ||
010 | _z 2012043879 | ||
020 | _z9781118554432 (e-book) | ||
035 | _a(CaPaEBR)ebr10667415 | ||
035 | _a(OCoLC)815044333 | ||
040 |
_aCaPaEBR _cCaPaEBR |
||
050 | 1 | 4 |
_aHF5415.1255 _b.M37 2013eb |
082 | 0 | 4 |
_a658.8/27 _223 |
100 | 1 | _aMartinez Onaindia, Carlos. | |
245 | 1 | 0 |
_aDesigning B2B brands _h[electronic resource] : _blessons from Deloitte and 182,000 brand managers / _cCarlos Martinez Onaindia & Brian Resnick. |
260 |
_aHoboken, N.J. : _bWiley, _cc2013. |
||
300 |
_axiii, 209 p. : _bcol. ill., col. ports. |
||
500 | _aIncludes index. | ||
533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
650 | 0 |
_aBranding (Marketing) _xManagement. |
|
650 | 0 |
_aBrand name products _xManagement. |
|
650 | 0 | _aCorporate image. | |
650 | 0 |
_aLogos (Symbols) _xDesign. |
|
650 | 0 |
_aTrademarks _xDesign. |
|
655 | 7 |
_aElectronic books. _2local |
|
700 | 1 |
_aResnick, Brian, _d1974- |
|
710 | 2 | _aebrary, Inc. | |
856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10667415 _zAn electronic book accessible through the World Wide Web; click to view |
908 | _a170314 | ||
942 | 0 | 0 | _cEB |
999 |
_c154263 _d154263 |