000 01421nam a2200373 a 4500
001 0000165117
005 20171002063236.0
006 m u
007 cr cn|||||||||
008 121026s2013 njuac s 001 0 eng d
010 _z 2012043879
020 _z9781118554432 (e-book)
035 _a(CaPaEBR)ebr10667415
035 _a(OCoLC)815044333
040 _aCaPaEBR
_cCaPaEBR
050 1 4 _aHF5415.1255
_b.M37 2013eb
082 0 4 _a658.8/27
_223
100 1 _aMartinez Onaindia, Carlos.
245 1 0 _aDesigning B2B brands
_h[electronic resource] :
_blessons from Deloitte and 182,000 brand managers /
_cCarlos Martinez Onaindia & Brian Resnick.
260 _aHoboken, N.J. :
_bWiley,
_cc2013.
300 _axiii, 209 p. :
_bcol. ill., col. ports.
500 _aIncludes index.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aBranding (Marketing)
_xManagement.
650 0 _aBrand name products
_xManagement.
650 0 _aCorporate image.
650 0 _aLogos (Symbols)
_xDesign.
650 0 _aTrademarks
_xDesign.
655 7 _aElectronic books.
_2local
700 1 _aResnick, Brian,
_d1974-
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=10667415
_zAn electronic book accessible through the World Wide Web; click to view
908 _a170314
942 0 0 _cEB
999 _c154263
_d154263