| 000 | 01267nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 0000167982 | ||
| 005 | 20171002063432.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130422s2013 cau sb 000 0 eng d | ||
| 020 | _z9781118658093 | ||
| 020 | _z9781118658031 (e-book) | ||
| 035 | _a(CaPaEBR)ebr10684916 | ||
| 035 | _a(OCoLC)838414893 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHD69.B7 _bA25 2013eb |
| 100 | 1 | _aAaker, David. | |
| 245 | 1 | 0 |
_aThree threats to brand relevance _h[electronic resource] : _bstrategies that work / _cDavid Aaker. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _c2013. |
||
| 300 | _av, 43 p. | ||
| 490 | 0 | _aJossey-Bass short format series | |
| 504 | _aIncludes bibliographical references. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aTechnological innovations. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10684916 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c157126 _d157126 |
||