000 01638nam a2200397 a 4500
001 0000169638
005 20171002063530.0
006 m o u
007 cr cn|||||||||
008 130315s2013 njua s 001 0 eng d
010 _z 2013007338
020 _z9781118604342 (cloth)
020 _z9781118688458 (e-book)
035 _a(CaPaEBR)ebr10704070
035 _a(OCoLC)849920590
040 _aCaPaEBR
_cCaPaEBR
050 1 4 _aHD9980.5
_b.S357 2013eb
082 0 4 _a658.8
_223
100 1 _aSchultz, Mike,
_d1974-
245 1 0 _aProfessional services marketing
_h[electronic resource] :
_bhow the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
_cMike Schultz, John E. Doerr, and Lee W. Frederiksen.
250 _a2nd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons, Inc.,
_c2013.
300 _axv, 352 p. :
_bill.
500 _aIncludes index.
505 0 _apt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aService industries
_xMarketing.
650 0 _aBranding (Marketing)
650 0 _aMarketing.
655 7 _aElectronic books.
_2local
700 1 _aDoerr, John E.
700 1 _aFrederiksen, Lee W.
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=10704070
_zAn electronic book accessible through the World Wide Web; click to view
908 _a170314
942 0 0 _cEB
999 _c158781
_d158781