000 | 01638nam a2200397 a 4500 | ||
---|---|---|---|
001 | 0000169638 | ||
005 | 20171002063530.0 | ||
006 | m o u | ||
007 | cr cn||||||||| | ||
008 | 130315s2013 njua s 001 0 eng d | ||
010 | _z 2013007338 | ||
020 | _z9781118604342 (cloth) | ||
020 | _z9781118688458 (e-book) | ||
035 | _a(CaPaEBR)ebr10704070 | ||
035 | _a(OCoLC)849920590 | ||
040 |
_aCaPaEBR _cCaPaEBR |
||
050 | 1 | 4 |
_aHD9980.5 _b.S357 2013eb |
082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aSchultz, Mike, _d1974- |
|
245 | 1 | 0 |
_aProfessional services marketing _h[electronic resource] : _bhow the best firms build premier brands, thriving lead generation engines, and cultures of business development success / _cMike Schultz, John E. Doerr, and Lee W. Frederiksen. |
250 | _a2nd ed. | ||
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2013. |
||
300 |
_axv, 352 p. : _bill. |
||
500 | _aIncludes index. | ||
505 | 0 | _apt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale. | |
533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
650 | 0 |
_aService industries _xMarketing. |
|
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aMarketing. | |
655 | 7 |
_aElectronic books. _2local |
|
700 | 1 | _aDoerr, John E. | |
700 | 1 | _aFrederiksen, Lee W. | |
710 | 2 | _aebrary, Inc. | |
856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10704070 _zAn electronic book accessible through the World Wide Web; click to view |
908 | _a170314 | ||
942 | 0 | 0 | _cEB |
999 |
_c158781 _d158781 |