000			02237nam a2200409 a 4500
001			0000170042
005			20171002063543.0
006			m o u
007			cr cn|||||||||
008			100504s2010 maua s 001 0 eng d
010			_z 2010018826
020			_z159253578X
020			_z9781592535781
020			_z9781610580687 (e-book)
035			_a(CaPaEBR)ebr10715613
035			_a(OCoLC)782910805
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aNC1002.L63 _bB83 2010eb
082	0	4	_a741.6 _222
100	1		_aBudelmann, Kevin.
245	1	0	_aBrand identity essentials _h[electronic resource] : _b100 principles for designing logos and building brands / _cKevin Budelmann, Yang Kim, Curt Wozniak.
246	3		_aBrand identity essentials : _bone hundred principles for designing logos and building brands
260			_aBeverly, Mass. : _bRockport Publishers, _cc2010.
300			_a208 p. : _bill. (chiefly col.)
500			_aIncludes index.
505	0		_aImagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
520	8		_aThis title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aLogos (Symbols) _xDesign.
650		0	_aIndustrial design coordination.
655		7	_aElectronic books. _2local
700	1		_aKim, Yang, _d1968-
700	1		_aWozniak, Curt.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10715613 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c159185 _d159185