| 000 | 01467nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 0000171341 | ||
| 005 | 20171002063637.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130329s2013 njua s 001 0 eng d | ||
| 010 | _z 2013008506 | ||
| 020 | _z9781118566121 (cloth) | ||
| 020 | _z9781118652978 (e-book) | ||
| 035 | _a(CaPaEBR)ebr10728379 | ||
| 035 | _a(OCoLC)835118553 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.32 _b.H637 2013eb |
| 082 | 0 | 4 |
_a658.8/342 _223 |
| 100 | 1 |
_aHoltzclaw, Eric, _d1973- |
|
| 245 | 1 | 0 |
_aLaddering _h[electronic resource] : _bunlocking the potential of consumer behavior / _cEric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2013. |
||
| 300 |
_axvi, 208 p. : _bill. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aConsumer behavior. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aHoltzclaw, Kaitlyn. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10728379 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c160483 _d160483 |
||