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006 m o d
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008 140407t20142014caua ob 001 0 eng d
020 _z9780804789158
020 _a9780804790758 (e-book)
035 _a(CaPaEBR)ebr10852487
035 _a(OCoLC)875097689
040 _aCaPaEBR
_beng
_erda
_epn
_cCaPaEBR
050 1 4 _aHF5415.5
_b.R363 2014eb
082 0 4 _a658.5/75
_223
100 1 _aRamaswamy, Venkatram,
_eauthor.
245 1 4 _aThe co-creation paradigm /
_cVenkat Ramaswamy and Kerimcan Ozcan.
264 1 _aStanford, California :
_bStanford University Press,
_c2014.
264 4 _c©2014
300 _a1 online resource (356 pages) :
_billustrations
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 0 _aCustomer relations.
650 0 _aRelationship marketing.
650 0 _aProduct management.
650 0 _aBusiness networks.
655 0 _aElectronic books.
700 1 _aOzcan, Kerimcan,
_d1971-
_eauthor.
776 0 8 _iPrint version:
_aRamaswamy, Venkat.
_tCo-creation paradigm.
_dStanford, California : Stanford University Press, c2014
_hxx, 333 pages
_z9780804789158
_w2013043601
797 2 _aebrary.
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=10852487
_zAn electronic book accessible through the World Wide Web; click to view
908 _a170314
942 0 0 _cEB
999 _c171042
_d171042