| 000 | 01702nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 0000188888 | ||
| 005 | 20171002065433.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 141101t20142014enk ob 001 0 eng d | ||
| 020 | _z9781119961765 | ||
| 020 | _a9781118758762 (e-book) | ||
| 035 | _a(CaPaEBR)ebr10957145 | ||
| 040 |
_aCaPaEBR _beng _erda _epn _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.13 _b.S875 2014eb |
| 082 | 0 | 4 |
_a658.8/02 _223 |
| 100 | 1 |
_aStewart, David, _d1948- _eauthor. |
|
| 245 | 1 | 4 |
_aThe marketing pathfinder : _bkey concepts and cases for marketing strategy and decision making / _cDavid Stewart and Michael Saren. |
| 264 | 1 |
_aChichester, West Sussex, [England] : _bJohn Wiley & Sons, _c2014. |
|
| 264 | 4 | _c©2014 | |
| 300 | _a1 online resource (283 pages) | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 655 | 0 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aStewart, David, 1948- _tMarketing pathfinder : key concepts and cases for marketing strategy and decision making. _dChichester, West Sussex, [England] : John Wiley & Sons, c2015 _hv, 262 pages _z9781119961765 _w2014020570 |
| 797 | 2 | _aebrary. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10957145 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c178021 _d178021 |
||