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020 _z9780749474171
020 _a9780749474188 (e-book)
035 _a(CaPaEBR)ebr11061312
040 _aCaPaEBR
_beng
_erda
_epn
_cCaPaEBR
050 1 4 _aHF5415.2
_b.G754 2015eb
082 0 4 _a658.8/3
_223
100 1 _aGrigsby, Mike,
_eauthor.
245 1 0 _aMarketing analytics :
_ba practical guide to real marketing science /
_cMike Grigsby.
264 1 _aLondon, England ;
_aPhiladelphia, Pennsylvania ;
_aNew Delhi, India :
_bKogan Page,
_c2015.
264 4 _c©2015
300 _a1 online resource (248 pages) :
_billustrations, tables, graphs.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aMarketing Science Series
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 0 _aMarketing research.
650 0 _aMarketing.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aGrigsby, Mike.
_tMarketing analytics : a practical guide to real marketing science.
_dLondon, England ; Philadelphia, Pennsylvania ; New Delhi, India, c2015
_hxvi, 232 pages
_kMarketing Science Series
_z9780749474171
_w2015016002
797 2 _aebrary.
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=11061312
_zAn electronic book accessible through the World Wide Web; click to view
908 _a170314
942 0 0 _cEB
999 _c183154
_d183154