| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c188548 _d188548 |
||
| 003 | KE-NaDUL | ||
| 005 | 20171102153717.0 | ||
| 008 | 171031b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_aDUL _cDUL |
||
| 100 | _aMureithi, Eva Sheila Karimi | ||
| 245 |
_aEffect of marketing strategies on competitive advantage in the banking industry: _ba case of Cooperative Bank Limited / _cEva Sheila Karimi Mureithi |
||
| 260 |
_aNairobi : _bDaystar University, _c2017 |
||
| 300 | _axii, 91 p. | ||
| 500 | _aA thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. | ||
| 504 | _aIncludes bibliographical references | ||
| 650 |
_aMarketing _xManagement |
||
| 650 | _aCompetition | ||
| 942 |
_2lcc _cTHES _hHF5415.13 _i.K4M87 _kTHES _m2017 |
||