000			nam a22 7a 4500
999			_c188583 _d188583
003			KE-NaDUL
005			20171108123704.0
008			171031b xxu||||| |||| 00| 0 eng d
040			_aDUL _cDUL
100			_aIrankunda, Annie
245			_aThe influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: _ba case of Dotsavvy limited / _cAnnie Irankunda
260			_aNairobi : _bDaystar University, _c2017
300			_axi, 71 p.
500			_aA thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
504			_aIncludes bibliographical references
650			_aInternet marketing
650			_aSocial media
650			_aBranding (Marketing)
942			_2lcc _cTHES _hHF5415.1265 _i.K4I73 _kTHES _m2017