000 nam a22 7a 4500
999 _c188653
_d188653
003 KE-NaDUL
005 20171115162205.0
008 171115b xxu||||| |||| 00| 0 eng d
040 _cDUL
100 _aAwino, Gilbert
245 _aFactors affecting newspaper readership in a competitive environment
_ba comparative study of Taifa leo newspaper and the two leading daily newspapers - Daily Nation and The Standard
_cGilbert Awino
260 _aNairobi
_bDaystar University
_c2016
300 _ax, 77 p . :
_bill
500 _aA thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication.
650 _aNewspaper reading
650 _aReadership surveys
942 _2lcc
_cTHES
_hPN4888
_i.K4A95
_kTHES
_m2016