000 | 03633nam a22005655i 4500 | ||
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001 | 978-4-431-55468-4 | ||
003 | DE-He213 | ||
005 | 20180131132542.0 | ||
007 | cr nn 008mamaa | ||
008 | 150325s2015 ja | s |||| 0|eng d | ||
020 |
_a9784431554684 _9978-4-431-55468-4 |
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024 | 7 |
_a10.1007/978-4-431-55468-4 _2doi |
|
050 | 4 | _aHF5469.7-5481 | |
050 | 4 | _aHF1365 | |
072 | 7 |
_aKJSM _2bicssc |
|
072 | 7 |
_aBUS000000 _2bisacsh |
|
082 | 0 | 4 |
_a381 _223 |
100 | 1 |
_aMotohashi, Kazuyuki. _eauthor. |
|
245 | 1 | 0 |
_aGlobal Business Strategy _h[electronic resource] : _bMultinational Corporations Venturing into Emerging Markets / _cby Kazuyuki Motohashi. |
264 | 1 |
_aTokyo : _bSpringer Japan : _bImprint: Springer, _c2015. |
|
300 |
_aXVII, 259 p. 48 illus., 45 illus. in color. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
||
490 | 1 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
|
505 | 0 | _a1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India’s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals’ R&D in China and India -- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor’s Expansion in India -- 15. Strategy Integration at the Global Level. | |
506 | 0 | _aOpen Access | |
520 | _aThis book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aLeadership. | |
650 | 0 | _aManagement. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aProduction management. | |
650 | 0 | _aGlobalization. | |
650 | 0 | _aMarkets. | |
650 | 0 | _aInternational economics. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aEmerging Markets/Globalization. |
650 | 2 | 4 | _aInnovation/Technology Management. |
650 | 2 | 4 | _aBusiness Strategy/Leadership. |
650 | 2 | 4 | _aInternational Economics. |
650 | 2 | 4 | _aOperations Management. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9784431554677 |
830 | 0 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
|
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-4-431-55468-4 |
912 | _aZDB-2-SBE | ||
999 |
_c189158 _d189158 |