000 03633nam a22005655i 4500
001 978-4-431-55468-4
003 DE-He213
005 20180131132542.0
007 cr nn 008mamaa
008 150325s2015 ja | s |||| 0|eng d
020 _a9784431554684
_9978-4-431-55468-4
024 7 _a10.1007/978-4-431-55468-4
_2doi
050 4 _aHF5469.7-5481
050 4 _aHF1365
072 7 _aKJSM
_2bicssc
072 7 _aBUS000000
_2bisacsh
082 0 4 _a381
_223
100 1 _aMotohashi, Kazuyuki.
_eauthor.
245 1 0 _aGlobal Business Strategy
_h[electronic resource] :
_bMultinational Corporations Venturing into Emerging Markets /
_cby Kazuyuki Motohashi.
264 1 _aTokyo :
_bSpringer Japan :
_bImprint: Springer,
_c2015.
300 _aXVII, 259 p. 48 illus., 45 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Texts in Business and Economics,
_x2192-4333
505 0 _a1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India’s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals’ R&D in China and India -- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor’s Expansion in India -- 15. Strategy Integration at the Global Level.
506 0 _aOpen Access
520 _aThis book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
650 0 _aBusiness.
650 0 _aLeadership.
650 0 _aManagement.
650 0 _aIndustrial management.
650 0 _aProduction management.
650 0 _aGlobalization.
650 0 _aMarkets.
650 0 _aInternational economics.
650 1 4 _aBusiness and Management.
650 2 4 _aEmerging Markets/Globalization.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aInternational Economics.
650 2 4 _aOperations Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9784431554677
830 0 _aSpringer Texts in Business and Economics,
_x2192-4333
856 4 0 _uhttp://dx.doi.org/10.1007/978-4-431-55468-4
912 _aZDB-2-SBE
999 _c189158
_d189158