| 000 | nam a22 7a 4500 | ||
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| 999 |
_c189235 _d189235 |
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| 003 | KE-NaDUL | ||
| 005 | 20180213145425.0 | ||
| 008 | 171031b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_aDUL _cDUL |
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| 100 |
_aOdhiambo, Alex Otieno _9738 |
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| 245 |
_aThe role of strategic marketing in enhancing sustainable competitiveness in the marketplace: _ba case of selected branches of National Bank, Nairobi, Kenya / _cAlex Otieno Odhiambo |
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| 260 |
_aNairobi : _bDaystar University, _c2015 |
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| 300 | _axi, 95 p. | ||
| 500 | _aA thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 504 | _aIncludes bibliographical references | ||
| 650 |
_aMarketing _xManagement _9739 |
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| 650 |
_aCompetition _9740 |
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| 942 |
_2lcc _cTHES _hHF5415.13 _i.K4O85 _kTHES _m2015 |
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