000			03635nam a2200541 a 4500
001			ebr10642435
003			CaPaEBR
005			20180830115317.0
006			m eo d
007			cr cn |||m|||a
008			130105s2012 nyu foab 001 0 eng d
020			_a9781606494653 (electronic bk.)
020			_z9781606494646 (pbk.)
024	7		_a10.4128/9781606494653 _2doi
035			_a(OCoLC)823394012
035			_a(CaBNVSL)swl00401911
040			_aCaBNVSL _cCaBNVSL _dCaBNVSL
050		4	_aHD30.3 _b.J645 2012
082	0	4	_a658.45 _223
100	1		_aJohnson, J. David.
245	1	0	_aManagerial communication _h[electronic resource] : _bevaluating the right dose / _cJ. David Johnson.
250			_a1st ed.
260			_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2012.
300			_a1 electronic text (xvi, 170 p.) : _bdigital file.
490	1		_aCorporate communication collection, _x2156-8170
500			_aPart of: 2012 digital library.
504			_aIncludes bibliographical references and index.
505	0		_aList of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index.
506	1		_aAccess restricted to authorized users and institutions.
520	3		_aThe metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication.
530			_aAlso available in print.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on January 5, 2013).
650		0	_aCommunication in management.
653			_adosage
653			_ainnovation
653			_amanagers
653			_amanagerial communication
653			_amanaging relationships
653			_amatch
653			_ametaphors
653			_aorganizational change
653			_aproductivity
776	0	8	_iPrint version: _z9781606494646
830		0	_a2012 digital library.
830		0	_aCorporate communication collection. _x2156-8170
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10642435 _zAn electronic book accessible through the World Wide Web; click to view
999			_c197505 _d197505