000 02916nam a2200565 a 4500
001 ebr10678407
003 CaPaEBR
005 20180830115320.0
006 m eo d
007 cr cn |||m|||a
008 130401s2013 nyu foa 001 0 eng d
020 _a9781606494875 (electronic bk.)
020 _z9781606494868 (pbk.)
024 7 _a10.4128/9781606494875
_2doi
040 _aCaBNVSL
_cCaBNVSL
_dCaBNVSL
035 _a(OCoLC)834603503
050 4 _aHD30.28
_b.S642 2013
082 0 4 _a658.4012
_223
100 1 _aSpencer, Barbara.
245 1 0 _aBusiness model design and learning
_h[electronic resource] :
_ba strategic guide /
_cBarbara Spencer.
250 _a1st ed.
260 _a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2013.
300 _a1 electronic text (138 p.) :
_bdigital file.
490 1 _aStrategic management collection,
_x2150-9646
500 _aPart of: 2013 digital library.
500 _aIncludes index.
505 0 _aWhy business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index.
506 1 _aAccess restricted to authorized users and institutions.
520 3 _aThe purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
530 _aAlso available in print.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF t.p. (viewed on April 1, 2013).
650 0 _aBusiness planning.
653 _abusiness model
653 _abusiness model components
653 _abusiness model lenses
653 _acustomer value proposition
653 _avalue appropriation
653 _aprofit formula
653 _atarget customer
653 _acustomer perceived value
653 _acustomer value agreement
653 _acustomer value relationship
653 _abusiness model experimentation
653 _abusiness modeling
776 0 8 _iPrint version:
_z9781606494868
830 0 _a2013 digital library.
830 0 _aStrategic management collection.
_x2150-9646
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=10678407
_zAn electronic book accessible through the World Wide Web; click to view
999 _c197547
_d197547