| 000 | 04601nam a2200529 i 4500 | ||
|---|---|---|---|
| 001 | ebr10899233 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115348.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 140804s2014 nyua foab 001 0 eng d | ||
| 020 |
_a9781606499634 _qe-book |
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| 020 |
_z9781606499627 _qpaperback |
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| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
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| 035 | _a(OCoLC)885204118 | ||
| 050 | 4 |
_aHD30.25 _b.S776 2014 |
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| 082 | 0 | 4 |
_a658.4033 _223 |
| 100 | 1 |
_aStrong, Helen., _eauthor. |
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| 245 | 1 | 0 |
_aMarketing and management models : _ba guide to understanding and using business models / _cHelen Strong. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2014. |
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| 300 |
_a1 online resource (xvii, 231 pages) : _billustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 |
_aMarketing strategy collection, _x2150-9662 |
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| 500 | _aPart of: 2014 digital library. | ||
| 504 | _aIncludes bibliographical references (pages 219-225) and index. | ||
| 505 | 0 | _aArthur D. Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC� planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index. | |
| 506 | 1 | _aAccess restricted to authorized users and institutions. | |
| 520 | 3 | _aModern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions. | |
| 530 | _aAlso available in print. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on August 4, 2014). | ||
| 650 | 0 |
_aIndustrial management _xMathematical models. |
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| 650 | 0 |
_aMarketing _xManagement _xMathematical models. |
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| 653 | _ahow to apply marketing and management models | ||
| 653 | _astrategic marketing and management models | ||
| 653 | _aunderstanding management models | ||
| 653 | _aunderstanding marketing models | ||
| 653 | _ausing management models | ||
| 653 | _atop management and marketing models explained | ||
| 776 | 0 | 8 |
_iPrint version: _z9781606499627 |
| 830 | 0 | _a2014 digital library. | |
| 830 | 0 |
_aMarketing strategy collection. _x2150-9662 |
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| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10899233 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c197941 _d197941 |
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