| 000 | 02948nam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | ebr11007937 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115400.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150126s2015 nyu foab 001 0 eng d | ||
| 020 |
_a9781606498491 _qe-book |
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| 020 |
_z9781606498484 _qpaperback |
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| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
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| 035 | _a(OCoLC)900878435 | ||
| 050 | 4 |
_aTK5105.875.I57 _bM553 2015 |
|
| 082 | 0 | 4 |
_a004.678 _223 |
| 100 | 1 |
_aMilne, George R., _eauthor. |
|
| 245 | 1 | 0 |
_aDigital privacy in the marketplace : _bperspectives on the information exchange / _cGeorge R. Milne. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2015. |
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| 300 | _a1 online resource (xv, 179 pages) | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 |
_aDigital and social media marketing and advertising collection, _x2333-8830 |
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| 504 | _aIncludes bibliographical references (pages 155-172) and index. | ||
| 505 | 0 | _a1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index. | |
| 506 | 1 | _aAccess restricted to authorized users and institutions. | |
| 520 | 3 | _aThis book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy. | |
| 530 | _aAlso available in print. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on January 26, 2015). | ||
| 650 | 0 |
_aInternet _xAccess control. |
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| 650 | 0 | _aTeleshopping. | |
| 650 | 0 | _aComputer security. | |
| 650 | 0 | _aData protection. | |
| 653 | _aPrivacy | ||
| 653 | _aInformation Exchange | ||
| 653 | _aTechnology | ||
| 653 | _aPrivacy Harms and Protections | ||
| 653 | _aFuture of Privacy | ||
| 776 | 0 | 8 |
_iPrint version: _z9781606498484 |
| 830 | 0 |
_aDigital and social media marketing and advertising collection. _x2333-8830 |
|
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=11007937 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c198125 _d198125 |
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