| 000 | 03367nam a2200541 i 4500 | ||
|---|---|---|---|
| 001 | ebr11022271 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115403.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150221s2015 nyu foab 001 0 eng d | ||
| 020 |
_a9781606498194 _qe-book |
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| 020 |
_z9781606498187 _qpaperback |
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| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
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| 035 | _a(OCoLC)903856565 | ||
| 050 | 4 |
_aHM538 _b.C685 2015 |
|
| 082 | 0 | 4 |
_a300.723 _223 |
| 100 | 1 |
_aCowles, Ernest L., _eauthor. |
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| 245 | 1 | 3 |
_aAn introduction to survey research / _cErnest L. Cowles and Edward Nelson. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2015. |
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| 300 | _a1 online resource (xii, 198 pages) | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 |
_aQuantitative approaches to decision making collection, _x2163-9582 |
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| 504 | _aIncludes bibliographical references (pages 181-191) and index. | ||
| 505 | 0 | _a1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index. | |
| 506 | 1 | _aAccess restricted to authorized users and institutions. | |
| 520 | 3 | _aThis book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics. | |
| 530 | _aAlso available in print. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on February 21, 2015). | ||
| 650 | 0 | _aSocial surveys. | |
| 653 | _aethical issues | ||
| 653 | _ainternet surveys | ||
| 653 | _ainterviewer training | ||
| 653 | _amailed surveys | ||
| 653 | _amixed-mode surveys | ||
| 653 | _asampling, survey | ||
| 653 | _asurvey construction | ||
| 653 | _atelephone surveys | ||
| 653 | _aweb surveys | ||
| 700 | 1 |
_aNelson, Edward., _eauthor. |
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| 776 | 0 | 8 |
_iPrint version: _z9781606498187 |
| 830 | 0 |
_aQuantitative approaches to decision making collection. _x2163-9582 |
|
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=11022271 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c198162 _d198162 |
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