000 01187cam a22002892 4500
001 0000032970
003 Daystar
005 20191016020006.0
008 060821s xx 000 0 eng d
020 _a0237685007
040 _aDaystar
_dEsokpor
050 0 0 _aHF5415.123
_b.P45
100 1 _aPelsmacker, Patrick De.
245 1 0 _aMarketing communications :
_ba European perspective /
_cby Patrick De Pelsmacker.
250 _a2nd ed.
260 _aHarlow, England :
_bPrentice Hall,
_cc2004.
300 _axv, 578 p. :
_bill.
504 _aIncludes bibliographical references and index.
700 1 _aBergh, Joeri Van den.
700 1 _aGeuens, Maggie.
908 _a060821
942 _cG
_08
999 _c19831
_d19831