| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c200179 _d200179 |
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| 003 | KE-NaDUL | ||
| 005 | 20190430161704.0 | ||
| 008 | 190430b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_aDUL _cDUL _djkimani |
||
| 100 |
_aMathenge, Susan Nyakiere _96316 |
||
| 245 |
_aAn assessment of the role of brand management strategies in customer retention in the media industry in Kenya: _ba case study of Nation Media Group Limited / _cSusan Nyakiere Mathenge / |
||
| 260 |
_aNairobi _bDaystar University _c2012 |
||
| 300 |
_axi, 102 p. _bill. |
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| 504 | _aIncludes bibliographical references | ||
| 650 |
_aBranding (Marketing) _93561 |
||
| 650 |
_aBrand name products--Management _96317 |
||
| 650 |
_aBroadcasting--Management _96318 |
||
| 942 |
_2lcc _cTHES _hHE8689.4 _i.M38 _kTHES _m2012 |
||