000 00787nam a22001937a 4500
003 KE-NaDUL
005 20231205161105.0
008 191002b xxu||||| |||| 00| 0 eng d
040 _aDUL
_cDUL
_djkimani
100 _aMaingi, Edwin Ndegwa
_98226
245 _aEffects of digital marketing strategies on market penetration of general insurance in Kenya:
_ba case of ICEA Lion General Insurance Company /
_cEdwin Ndegwa Maingi
260 _aNairobi
_bDaystar University
_c2019
300 _axii, 104 p.
504 _aIncludes bibliographical references
650 _aInformation technology -- Management
_9940
650 _aBusiness enterprises -- Computer programs
_98227
650 _aOrganizational effectiveness
_92894
942 _2lcc
_cG
_hHD30.2
_i.K4M35
_kTHES
_m2019
999 _c200320
_d200320