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040 _aDUL
_cDUL
_dEOtanga
050 _aHF5415.1265.G58 2019
100 _aGithui, Dorothy Muthoni
_99927
245 _aInfluence of social media marketing strategies on customer satisfaction in the telecommunications industry
_ba case of Safaricom PLC, Kenya
_cby Dorothy Muthoni Githui
260 _aNairobi
_bDaystar University
_c2019
300 _axi, 90 p
_bill
500 _aA thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
650 _aInternet marketing
_9259
650 _aSocial media
_9932
942 _2lcc
_cTHES
_hHF5415.1265
_i.G58
_kTHES
_m2019