000			02267cam a22005054a 4500
001			musev2_10587
003			MdBmJHUP
005			20240815120723.0
006			m o d
007			cr||||||||nn|n
008			090727s2010 nyu o 00 0 eng d
010			_z 2009029212
020			_a9780814733158
020			_z9780814731949
035			_a(OCoLC)558991452
040			_aMdBmJHUP _cMdBmJHUP
050	0	4	_aPN1992.8.A32 _bG73 2010
082	0		_a659.1/9302234 _222
100	1		_aGray, Jonathan _q(Jonathan Alan)
245	1	0	_aShow Sold Separately : _bPromos, Spoilers, and Other Media Paratexts / _cJonathan Gray.
264		1	_aNew York : _bNew York University Press, _c2010.
264		3	_aBaltimore, Md. : _bProject MUSE, _c2012
264		4	_c©2010.
300			_a1 online resource (256 pages): _bill. ;
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references (p. 223-238) and index.
505	0		_aIntroduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
506	0		_aOpen Access _fUnrestricted online access _2star
588			_aDescription based on print version record.
650		0	_aMass media and culture.
650		0	_aIntertextuality.
650		0	_aParatext.
650		0	_aMotion pictures _xMarketing _xSocial aspects.
650		0	_aTelevision programs _xMarketing _xSocial aspects.
650		0	_aAdvertising _xMotion pictures _xSocial aspects.
650		0	_aAdvertising _xTelevision programs _xSocial aspects.
655		7	_aElectronic books. _2local
710	2		_aProject Muse. _edistributor
830		0	_aBook collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/book/10587/
945			_aProject MUSE - 2010 Film, Theater and Performing Arts
945			_aProject MUSE - 2010 Complete
999			_c230810 _d230809