000 03995cam a22006974a 4500
001 musev2_45928
003 MdBmJHUP
005 20240815120744.0
006 m o d
007 cr||||||||nn|n
008 041103s2005 pau o 00 0 eng d
020 _a9781592131457
020 _z9781592131433
020 _z9781592131440
020 _z159213145X
020 _z1592131441
020 _z1592131433
035 _a(OCoLC)966836736
040 _aMdBmJHUP
_cMdBmJHUP
100 1 _aKraidy, Marwan M.,
_d1972-
_eauthor.
245 1 0 _aHybridity /
_cMarwan M. Kraidy.
264 1 _aPhiladelphia :
_bTemple University Press,
_c2005.
264 3 _aBaltimore, Md. :
_bProject MUSE,
_c2017
264 4 _c©2005.
300 _a1 online resource (240 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _a1. Cultural hybridity and international communication -- 2. Scenarios of global culture -- 3. The trails and tales of hybridity -- 4. Corporate transculturalism -- 5. the cultural and political economies of hybrid media texts -- 6. Structure, reception, and identity: on Arab-Western dialogism -- 7. Hybridity without guarantees: toward critical transculturalism.
506 0 _aOpen Access
_fUnrestricted online access
_2star
520 _aThe intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
520 _aA guide to understanding hybridity--the interaction of cultures.
588 _aDescription based on print version record.
650 7 _aCommunication internationale.
_2ram
650 7 _aGlobalisierung
_2gnd
650 7 _aKulturkontakt
_2gnd
650 7 _aCultural fusion.
_2fast
_0(OCoLC)fst01715748
650 7 _aCommunication, International.
_2fast
_0(OCoLC)fst00870332
650 7 _aSOCIAL SCIENCE
_vGeneral.
_2bisacsh
650 7 _aSOCIAL SCIENCE
_xGeneral.
_2bisacsh
650 7 _aSOCIAL SCIENCE
_xPopular Culture.
_2bisacsh
650 7 _aPOLITICAL SCIENCE
_xPublic Policy
_xCultural Policy.
_2bisacsh
650 7 _aSOCIAL SCIENCE
_xAnthropology
_xCultural.
_2bisacsh
650 7 _aSOCIAL SCIENCE
_xPopular Culture.
_2bisach
650 7 _aSOCIAL SCIENCE
_xAnthropology
_xCultural.
_2bisach
650 7 _aSOCIAL SCIENCE
_vGeneral.
_2bisach
650 7 _aPOLITICAL SCIENCE
_xPublic Policy
_xCultural Policy.
_2bisach
650 6 _aCommunication internationale.
650 6 _aDouble appartenance (Sciences sociales)
_vÉtudes de cas.
650 6 _aDouble appartenance (Sciences sociales)
650 0 _aCommunication, International.
650 0 _aCultural fusion
_vCase studies.
650 0 _aCultural fusion.
655 7 _aCase studies.
_2fast
_0(OCoLC)fst01423765
655 7 _aElectronic books.
_2local
710 2 _aProject Muse.
_edistributor
830 0 _aBook collections on Project MUSE.
856 4 0 _zFull text available:
_uhttps://muse.jhu.edu/book/45928/
945 _aProject MUSE - Archive Complete Supplement V
945 _aProject MUSE - Archive Global Cultural Studies Supplement V
999 _c231821
_d231820