| 000 | 01897cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | musev2_80832 | ||
| 003 | MdBmJHUP | ||
| 005 | 20240815120838.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 200707s2020 pau o 00 0 eng d | ||
| 010 | _z 2020941776 | ||
| 020 | _a9781951399016 | ||
| 020 | _z9781951399009 | ||
| 035 | _a(OCoLC)1227264741 | ||
| 040 |
_aMdBmJHUP _cMdBmJHUP |
||
| 100 | 1 |
_aRorty, James, _d1890- _eauthor. |
|
| 245 | 1 | 0 |
_aOur Master’s Voice : _bAdvertising / _cJames Rorty, Jefferson Pooley. |
| 250 | _aPublic domain edition. | ||
| 264 | 1 |
_aBethlehem : _bmediastudies.press, _c2020. |
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| 264 | 3 |
_aBaltimore, Md. : _bProject MUSE, _c2020 |
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| 264 | 4 | _c©2020. | |
| 300 | _a1 online resource (318 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 506 | 0 |
_aOpen Access _fUnrestricted online access _2star |
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| 520 |
_a""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"-- _cProvided by publisher. |
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| 588 | _aDescription based on print version record. | ||
| 655 | 7 |
_aElectronic books. _2local |
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| 700 | 1 |
_aPooley, Jefferson, _d1976- _eother. |
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| 710 | 2 |
_aProject Muse. _edistributor |
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| 830 | 0 | _aBook collections on Project MUSE. | |
| 856 | 4 | 0 |
_zFull text available: _uhttps://muse.jhu.edu/book/80832/ |
| 999 |
_c234591 _d234590 |
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