000 04170cam a22006014a 4500
001 musev2_81378
003 MdBmJHUP
005 20240815120839.0
006 m o d
007 cr||||||||nn|n
008 171010s2016 uik o 00 0 eng d
020 _a9780995527713
020 _z9780995527706
035 _a(OCoLC)1006344001
040 _aMdBmJHUP
_cMdBmJHUP
245 0 0 _aOn Curiosity :
_bThe Art of Market Seduction /
_cFranck Cochoy ; translated by Jaciara T. Lira
264 1 _aManchester :
_bMattering Press,
_c2016
264 3 _aBaltimore, Md. :
_bProject MUSE,
_c2021
264 4 _c©2016
300 _a1 online resource (256 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aOriginally published as: De la curiosite: L'art de la seduction marchande
505 0 _a1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer
506 0 _aOpen Access
_fUnrestricted online access
_2star
520 8 _aWhat draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least!
588 _aDescription based on print version record.
650 7 _aMarketing
_2fast
_0(OCoLC)fst01010167
650 7 _aEconomics
_xSociological aspects
_2fast
_0(OCoLC)fst00902213
650 7 _aCuriosity
_2fast
_0(OCoLC)fst00885290
650 7 _aConsumer behavior
_2fast
_0(OCoLC)fst00876238
650 7 _aÖkonomische Anthropologie
_2gnd
650 7 _aWirtschaftssoziologie
_2gnd
650 7 _aKonsumsoziologie
_2gnd
650 7 _aSozialpsychologie
_2gnd
650 7 _aMarktpsychologie
_2gnd
650 7 _aVerbraucherverhalten
_2gnd
650 7 _aVerführung
_2gnd
650 7 _aNeugier
_2gnd
650 7 _aMarketingstrategie
_2gnd
650 7 _aMarketing
_2gnd
650 7 _aWerbung
_2gnd
650 0 _aCuriosity.
650 0 _aEconomics
_xSociological aspects.
650 0 _aConsumer behavior.
650 0 _aMarketing.
655 7 _aElectronic books.
_2local
700 1 _aMacknight, Vicki
710 2 _aProject Muse.
_edistributor
830 0 _aBook collections on Project MUSE.
856 4 0 _zFull text available:
_uhttps://muse.jhu.edu/book/81378/
999 _c234648
_d234647