| 000 | 01825cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | musev2_82186 | ||
| 003 | MdBmJHUP | ||
| 005 | 20240815120842.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 200702s2018 xx o 00 0 und d | ||
| 020 | _a9781501730733 | ||
| 020 | _z9781501730740 | ||
| 020 | _z9781501730719 | ||
| 020 | _z9781501755538 | ||
| 035 | _a(OCoLC)1241067629 | ||
| 040 |
_aMdBmJHUP _cMdBmJHUP |
||
| 100 | 1 |
_aYoujeong, Oh _eVerfasserIn. _4aut |
|
| 245 | 1 | 0 |
_aPop City : _bKorean Popular Culture and the Selling of Place |
| 264 | 1 |
_a[Erscheinungsort nicht ermittelbar] _bCornell University Press _c2018 |
|
| 264 | 3 |
_aBaltimore, Md. : _bProject MUSE, _c2021 |
|
| 264 | 4 | _c©2018 | |
| 300 | _a1 online resource (252 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 506 | 0 |
_aOpen Access _fUnrestricted online access _2star |
|
| 520 | _aThis book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. | ||
| 546 | _aEnglish. | ||
| 588 | _aDescription based on print version record. | ||
| 655 | 7 |
_aElectronic books. _2local |
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| 710 | 2 |
_aProject Muse. _edistributor |
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| 830 | 0 | _aBook collections on Project MUSE. | |
| 856 | 4 | 0 |
_zFull text available: _uhttps://muse.jhu.edu/book/82186/ |
| 999 |
_c234841 _d234840 |
||