000 00825nam a22001817a 4500
003 OSt
005 20241118114446.0
008 241105b |||||||| |||| 00| 0 eng d
040 _aDUL
_cDUL
_dGKanini
050 _aHF5415.1265.K4W36 2023
100 _aWangila, Beverlyn Naliaka
_eauthor
245 _aEffect of social media influencer marketing on brand campaign performance in Kenyan Commercial Bank
_cby Beverlyn Naliaka Wangila
260 _aNairobi:
_bDaystar University,
_c2023.
300 _axii, 103 p.
_bill.
500 _aA thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication
650 _aSocial media marketing
942 _2lcc
_cTHES
_hHF5415.1265
_i.K4W36
_kTHES
_m2023
999 _c236197
_d236196