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| 001 | 0000009532 | ||
| 003 | DAYSTAR | ||
| 005 | 20171002014604.0 | ||
| 008 | 030703s1995 mau 001 0 eng d | ||
| 020 | _a0256136963 | ||
| 040 | _aDaystar | ||
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_aHF5823 _b.B387 |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc1995. |
||
| 300 | _a762 p. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aBelch, Michael A. | |
| 908 | _a060412 | ||
| 942 | _cG | ||
| 999 |
_c2867 _d2867 |
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