000 01629cam a22003252 4500
001 0000047152
003 Daystar
005 20180314020004.0
008 120118s xx 000 0 eng d
020 _a9780071703123 :
040 _aDaystar
_dJwairima
050 1 _aHF826.5
_b.S57
100 1 _aSissors, Jack Z.
245 1 0 _aAdvertising media planning /
_cJack Z. Sissors and Roger B. Baron.
250 _a7th ed.
260 _aNew York, NY :
_bMcGraw Hill,
_c2010.
300 _axiv, 480 p :
_bill.
504 _aIncludes index.
650 0 _aAdvertising media planning.
700 1 _aBaron, Roger B.
908 _a120118
942 _cG
_04
999 _c31438
_d31438