| 000 | 00743nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 0000058159 | ||
| 005 | 20171002023024.0 | ||
| 008 | 140603s xx 000 0 eng d | ||
| 020 | _a9781121914018 | ||
| 040 | _dDmoga | ||
| 050 | 0 |
_aHF5821 _b.A72 |
|
| 100 | _aArens, W. | ||
| 245 |
_aContemporary advertising integrated marketing communications / _cW. Arens, M. Weigold, C.Arens. |
||
| 250 | _a14 ed. | ||
| 260 |
_aGlasgow : _bMcGraw-Hill, _c2013. |
||
| 300 |
_a Viii, 742 p ; _c cm. |
||
| 650 | _aAdvertising. | ||
| 700 | _aWeigold, M. | ||
| 908 | _a140603 | ||
| 942 | _cG | ||
| 999 |
_c35325 _d35325 |
||