| 000 | 01484cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 0000024806 | ||
| 005 | 20171002023909.0 | ||
| 008 | 890824s1990 ilua b 00110 eng | ||
| 010 | _a 89035299 //r92 | ||
| 020 | _a0256068658 | ||
| 020 | _a0256083983 (International ed.) | ||
| 035 | _a 89035299 //r92 | ||
| 040 |
_aDaystar _dLKIthuka |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1990 _aHF5415.13 _b.M369 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | 0 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a10th ed. | ||
| 260 | 0 |
_aHomewood, IL : _bIrwin, _cc1990. |
|
| 300 |
_axviii, 734 p. : _bcol. ill. ; _c27 cm. + _e1 computer disk (5 1/4 in.) |
||
| 440 | 0 | _aIrvin series in marketing | |
| 500 | _aSystem requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. | ||
| 504 | _aIncludes bibliographical references (p. 678-701). | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 700 | 1 | 0 | _aPerreault, William D. |
| 908 | _a060627 | ||
| 942 | _cG | ||
| 989 | _a1488783258 | ||
| 999 |
_c40759 _d40759 |
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