000 00958cam a2200301 a 4500
001 0000036739
005 20171002023919.0
008 860102s1986 nyua b 00110 eng
010 _a 85032301
020 _a0471838756
035 _a 85032301
040 _aDaystar
_dGmuthoni
050 0 0 _aHF5415.2
_b.A14 1986
_aHF5415.2
_b.A14
082 0 _a658.8/3
_219
100 1 0 _aAaker, David A.
245 1 0 _aMarketing research /
_cDavid A. Aaker, George S. Day.
250 _a3rd ed.
260 0 _aNew York :
_bWiley,
_cc1986.
300 _axvi, 677 p. :
_bill. ;
_c25 cm.
440 0 _aWiley series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
700 1 0 _aDay, George S.
908 _a061005
942 _cG
989 _a1488783258
999 _c40865
_d40865