000 01047cam a2200301 a 4500
001 0000036743
005 20171002023919.0
008 830401s1984 nyua b 00110 eng
010 _a 83007974
020 _a0024217808
035 _a 83007974
040 _dLKithuka
050 0 0 _aHF5415.2
_b.T83 1984
_aHF5415.2
_b.T83
082 0 _a658.8/3
_219
100 1 0 _aTull, Donald S.
245 1 0 _aMarketing research :
_bmeasurement and method : a text with cases /
_cDonald S. Tull and Del I. Hawkins.
250 _a3rd ed.
260 0 _aNew York :
_bMacmillan ;
_aLondon :
_bCollier Macmillan,
_cc1984.
300 _axvi, 794 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_xCase studies.
650 0 _aMarketing research.
700 1 0 _aHawkins, Del I.
908 _a061005
942 _cG
989 _a1488783258
999 _c40869
_d40869