| 000 | 01771cam a22003492 4500 | ||
|---|---|---|---|
| 001 | 0000043709 | ||
| 003 | Daystar | ||
| 005 | 20221112020005.0 | ||
| 008 | 091001s xx 000 0 eng d | ||
| 020 | _a0273706977 : | ||
| 040 |
_aDaystar _dNmicheni |
||
| 050 | 1 |
_aHF5415.127 _b.H66 |
|
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall, _cc2008. |
||
| 300 | _axviii, 614 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xmanagement. |
|
| 650 | 0 | _aTarget marketing. | |
| 787 | 1 | _mGC. | |
| 908 | _a091001 | ||
| 942 |
_cG _04 |
||
| 989 | _a1488783258 | ||
| 999 |
_c40949 _d40949 |
||