000 01208cam a22002652 4500
001 0000047448
003 Daystar
005 20171002023935.0
008 120301s xx 000 0 eng d
040 _aDaystar
_dEOtanga
050 0 0 _aHE9713
_b.A4 M92
100 1 _aMwangi, Danson Ndungu Kariuki.
245 1 3 _aAn analysis of marketing strategies in the mobile service sector in Kenya :
_ba case study of safaricom limited /
_cDanson Ndungu Kariuki Mwangi.
260 _aNairobi, Kenya :
_bDaystar University,
_c2010.
300 _axi, 127 p :
_bill.
500 _aA thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management.
504 _aIncludes bibliographical references (p. 110-119)
650 0 _aCell phone services
_xMarketing
_zKenya.
650 0 _aCell phone services
_xMarketing.
650 0 _aMarketing surveys
_xAfrica.
908 _a120301
942 _cTHES
989 _a1488783258
999 _c40988
_d40988