| 000 | 01162nam a22002532 4500 | ||
|---|---|---|---|
| 001 | 0000049775 | ||
| 003 | Daystar | ||
| 005 | 20171002023936.0 | ||
| 008 | 121105s xx 000 0 eng d | ||
| 040 |
_aDaystar _dEOtanga |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.G58 |
| 100 | 1 | _aGithinji, Kennedy Gakuru. | |
| 245 | 1 | 4 |
_aThe role of branding in maintaining competitive advantage in higher education in Kenya : _ba case of Daystar University / _cKennedy Gakrur Githinji. |
| 260 |
_aNairobi : _bDaystar University, _c2011. |
||
| 300 |
_axii, 95 p : _bill. |
||
| 500 | _aA thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding ( Marketing) | |
| 650 | 0 |
_aBranding ( Marketing) _xCase studies. |
|
| 908 | _a121105 | ||
| 942 | _cTHES | ||
| 989 | _a1488783258 | ||
| 999 |
_c41006 _d41006 |
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