| 000 | 02110cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 0000059853 | ||
| 005 | 20200131020005.0 | ||
| 008 | 140203s2014 nyua b 001 0 eng | ||
| 010 | _a 2014001649 | ||
| 020 | _a9781137279569 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dDLC _erda _dGkiarie |
||
| 042 | _apcc | ||
| 050 | 0 |
_aHF5415.1255 _b.Y68 |
|
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aYoung, Antony, _d1964-. |
|
| 245 | 1 | 0 |
_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young. |
| 250 | _aSecond edition. | ||
| 260 |
_aNew York, NY : _bPalgrave Macmillan, _c2014. |
||
| 300 |
_axii, 242 p : _bill ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aGoogle and Facebook -- The new media playbook -- A shift from media planning to communications planning -- Focusing on outcomes, not outputs -- Insight over analysis -- 1 + 1 = 3 -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity -- Deliver more relevant communications -- Touch point selection -- Getting social -- Execution is the X-factor -- Measurement and metrics-- Big data and analytics. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 908 | _a160726 | ||
| 942 |
_cG _04 |
||
| 989 | _a1488783258 | ||
| 999 |
_c41038 _d41038 |
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