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| 001 | 0000060134 | ||
| 005 | 20210922020009.0 | ||
| 008 | 161014s xx 000 0 eng d | ||
| 020 | _a9780765640901 | ||
| 040 |
_aDaystar _dJKimani |
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| 050 |
_aHF5826.5 _b.K45 |
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| 100 | _aKelley, Larry D. | ||
| 245 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelly. |
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| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2015. |
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| 300 |
_aviii, 351 p ; _c cm. |
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| 650 | _aAdvertising media planning. | ||
| 650 | _aBrand name products. | ||
| 650 | _aMarketing. | ||
| 700 | _aJugenheimer, Donald W., Sheehan, Kim Bartel. | ||
| 908 | _a161014 | ||
| 942 |
_cG _012 |
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| 989 | _a1488783258 | ||
| 999 |
_c41046 _d41046 |
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