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|---|---|---|---|
| 001 | 0000057760 | ||
| 005 | 20171002023941.0 | ||
| 008 | 140407s xx 000 0 eng d | ||
| 040 | _dDmoga | ||
| 050 | 0 |
_aHF5415.16 _b.N63 |
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| 100 | _aNg'ang'a, Sylvia M. | ||
| 245 |
_aThe effect of relationship marketing strategies on performance in the hotel industry in Kenya : _ba case of five star hotels in Nairobi / _cSylvia M. Ng'ang'a. |
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| 260 |
_aNairobi, Kenya : _bDaystar University, _c2013. |
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| 300 |
_a xiii, 96 p ; _c cm. |
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| 500 | _aA thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing. | ||
| 650 | _aMarketing management. | ||
| 650 | _aStrategic planning. | ||
| 908 | _a140407 | ||
| 942 | _cTHES | ||
| 989 | _a1488783258 | ||
| 999 |
_c41049 _d41049 |
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