| 000 | 01927cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 0000000481 | ||
| 005 | 20190910020005.0 | ||
| 008 | 091228s1985 caua b 00110 eng | ||
| 010 | _a 84011831 //r91 | ||
| 020 | _a0534162908 | ||
| 035 | _a 84011831 //r91 | ||
| 035 | _a0000043960 | ||
| 040 |
_aDaystar _dEingaa |
||
| 050 | 0 | 0 |
_aHF5825 _b.J46 1985 |
| 082 | 0 | 0 |
_a659.13/2 _220 |
| 100 | 1 | 0 | _aJewler, A. Jerome. |
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aBelmont, California : _bWadsworth, _cc1992. |
|
| 300 |
_axiii, 418 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aAdvertising layout and typography. | |
| 908 | _a110117 | ||
| 942 |
_cTBL _02 |
||
| 999 |
_c42214 _d42214 |
||