| 000 | 19310cam a22016092 4500 | ||
|---|---|---|---|
| 001 | 0000000538 | ||
| 005 | 20221012020005.0 | ||
| 008 | 080805s xx 000 0 eng d | ||
| 020 | _a9780071263351 : | ||
| 035 | _a(Daystar)0000042518 | ||
| 040 |
_aDaystar _dPoriedo |
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| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _c[by] David W. Cravens. |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2009. |
||
| 300 |
_axv, 784 p : _bill. |
||
| 440 | 0 | _aMcGraw-Hill companies | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel F. | |
| 787 | 1 | _mTBL. | |
| 908 | _a110118 | ||
| 942 |
_cTBL _029 |
||
| 999 |
_c42262 _d42262 |
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