| 000 | 23555cam a22020532 4500 | ||
|---|---|---|---|
| 001 | 0000000638 | ||
| 005 | 20191016020011.0 | ||
| 008 | 100421s xx 000 0 eng d | ||
| 020 | _a9780071220606 : | ||
| 035 | _a(Daystar)0000044369 | ||
| 040 |
_aDaystar _dDnjuki |
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| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising : _band integrated marketing communications / _cWilliams F. Arens. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2011. |
||
| 300 |
_axl, 774p : _bill,(chiefly co)l. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aWeigold, Michael F. & Arens,Christian. | |
| 908 | _a110118 | ||
| 942 |
_cTBL _06 |
||
| 999 |
_c42357 _d42357 |
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