000 01192nam a22003615i 4500
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005 20171002052823.0
007 cr nn 008mamaa
008 110205s2011 gw | s |||| 0|eng d
020 _a9783834961693
_9978-3-8349-6169-3
024 7 _a10.1007/978-3-8349-6169-3
_2doi
035 _a0000004687
035 _a(DE-He213)978-3-8349-6169-3
050 4 _aHD28-70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a650
_223
100 1 _aCodita, Roxana.
245 1 0 _aContingency Factors of Marketing-Mix Standardization
_h[electronic resource] :
_bGerman Consumer Goods Companies in Central and Eastern Europe /
_cby Roxana Codita.
260 _aWiesbaden :
_bGabler,
_c2011.
300 _bdigital.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 1 4 _aEconomics/Management Science.
650 2 4 _aManagement/Business for Professionals.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834925961
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-6169-3
908 _a121203
912 _aZDB-2-SBE
942 0 0 _cEB
999 _c47655
_d47655