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008 120423s2011 xxu| s |||| 0|eng d
020 _a9781461438199
_9978-1-4614-3819-9
024 7 _a10.1007/978-1-4614-3819-9
_2doi
035 _a0000002479
035 _a(DE-He213)978-1-4614-3819-9
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aHult, G. Tomas M.
245 1 0 _aBoundary-Spanning Marketing Organization
_h[electronic resource] :
_bA Theory and Insights from 31 Organization Theories /
_cby G. Tomas M. Hult.
260 _aNew York, NY :
_bSpringer New York,
_c2011.
300 _bdigital.
490 0 _aSpringerBriefs in Business,
_x2191-5482 ;
_v20
650 0 _aEconomics.
650 0 _aIndustrial management.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aManagement/Business for Professionals.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781461438182
830 0 _aSpringerBriefs in Business,
_x2191-5482 ;
_v20
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4614-3819-9
908 _a121203
912 _aZDB-2-SBE
942 0 0 _cEB
989 _a1488783258
999 _c49750
_d49750